News
Cynergy Data Gives ISOs Unmatched Power to Control Merchant Pricing
February 7, 2012, Alpharetta, GA…
Continuing to update its VIMAS management tool, Cynergy Data today released a sophisticated merchant pricing module that gives ISOs the ability to set pricing in hundreds of unique ways.
“This is a very robust pricing module,” said Andres Ordonez, CIO of Cynergy and the creator of VIMAS. “It supports every standard pricing methodology, but also gives ISOs more control and flexibility than ever before. And it’s very simple to use.”
In the new VIMAS, pricing is no longer limited to predefined billing tables. Instead, ISOs can create customized Pass-Through, Pass-Through Plus, Recover Reduce, Enhanced Recover Reduced and Tiered programs. With more than 600 Interchange pricing categories available for customization, and miscellaneous fees that ISOs can establish as they see fit, VIMAS provides virtually unlimited options for ISOs to create profit-driven pricing.
ISOs can even customize the billing frequency of new miscellaneous fees, with options to levy annual, semi-annual, quarterly, monthly, or even one-time fees. Whatever the ISO designs will be reflected on that merchant’s billing statement, which can also change as desired.
And any pricing model the ISO creates can be saved as a reusable default to modify for individual merchants, or groups of merchants, going forward.
Though options for customization are numerous, the completely intuitive, point-and-click technology makes it easy to create or adapt pricing structures in seconds, and on the spot.
“ISOs can create new custom pricing in as few as five clicks and as little as 90 seconds,” Ordonez notes. “The VIMAS pricing module is an incredible competitive advantage for ISOs who want to offer extremely competitive pricing while maximizing profit.”
The new pricing module is one of many upgrades Cynergy is making to its VIMAS online management tool. To learn more about this and other solutions, call Tom Della Badia or Tim Vint at 800.933.0064, or visit www.cynergydata.com.
