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  • 02-14-2012

    Cynergy Data Gives ISOs Unmatched Power to Control Merchant Pricing

    February 7, 2012, Alpharetta, GA…

    Continuing to update its VIMAS management tool, Cynergy Data today released a sophisticated merchant pricing module that gives ISOs the ability to set pricing in hundreds of unique ways.
    “This is a very robust pricing module,” said Andres Ordonez, CIO of Cynergy and the creator of VIMAS. “It supports every standard pricing methodology, but also gives ISOs more control and flexibility than ever before. And it’s very simple to use.”


    In the new VIMAS, pricing is no longer limited to predefined billing tables. Instead, ISOs can create customized Pass-Through, Pass-Through Plus, Recover Reduce, Enhanced Recover Reduced and Tiered programs. With more than 600 Interchange pricing categories available for customization, and miscellaneous fees that ISOs can establish as they see fit, VIMAS provides virtually unlimited options for ISOs to create profit-driven pricing.


    ISOs can even customize the billing frequency of new miscellaneous fees, with options to levy annual, semi-annual, quarterly, monthly, or even one-time fees. Whatever the ISO designs will be reflected on that merchant’s billing statement, which can also change as desired.


    And any pricing model the ISO creates can be saved as a reusable default to modify for individual merchants, or groups of merchants, going forward.


    Though options for customization are numerous, the completely intuitive, point-and-click technology makes it easy to create or adapt pricing structures in seconds, and on the spot.


    “ISOs can create new custom pricing in as few as five clicks and as little as 90 seconds,” Ordonez notes. “The VIMAS pricing module is an incredible competitive advantage for ISOs who want to offer extremely competitive pricing while maximizing profit.”


    The new pricing module is one of many upgrades Cynergy is making to its VIMAS online management tool. To learn more about this and other solutions, call Tom Della Badia or Tim Vint at 800.933.0064, or visit www.cynergydata.com.

  • 02-13-2012

    Cynergy Data adds e-commerce division

    Jan. 23, 2012 – Cynergy Data has added a new division dedicated to the unique needs of eCommerce merchants and the ISOs who back them.


    “On multiple levels, SecurePay is hands-down the best eCommerce product in the industry,” said Cynergy Executive Vice President, Tom Tesmer. “We recognize that eCommerce merchants require a different approach to boarding, underwriting, security and pricing. As a result, we have assembled all in a single, innovative solution.”


    To accelerate merchant boarding and processing, SecurePay offers an online application with digital signature that results in an MID in minutes, not days.


    The SecurePay underwriting team then automatically approves most merchants, delaying a more detailed process until the merchant actually begins processing. Risk at SecurePay is also handled differently, managed by a team of industry experts who recognize the unique markers of fraud for those doing business on the Internet.


    SecurePay is powered by LUCY, Cynergy’s proprietary gateway, which provides reliable, secure, affordable processing services. Additional mobile products offer swipe and receipt options for in-person sales. SecurePay is fully compatible with Cynergy Data’s robust online management tool, VIMAS. This highly sophisticated software serves as the online dashboard for pricing, boarding, monitoring and reporting.


    SecurePay is one of many comprehensive solutions Cynergy provides to continue offering the best payment processing options available. To learn more about SecurePay and other solutions, call 800.933.0064: ext. 1178 (Tim Vint, West Coast); ext. 5140 (Tom DellaBadia, East Coast).


    About Cynergy Data:

    Cynergy Data is one of the country’s foremost payment services providers, managing a portfolio of over 100,000 merchants processing in excess of $10 billion annually. Headquartered in Alpharetta, GA with an Operations Center in Long Island City, NY, Cynergy Data is owned by the Comvest Group, a leading private investment firm focused on providing debt and equity solutions to lower middle-market companies.