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Prior to Cynergy Data's launch in 1995, Paladini established himself as a successful management executive and entrepreneur, first in his homeland, Argentina, where he served as Director of Media for an Argentinian advertising company, and then in New York, where he developed a reputation as an expert in finance and operations. Today, Paladini maintains executive management responsibility for the overall strategy, operations, and key management direction of Cynergy Data. Marcelo graduated with an MBA from Catholic University of Cordoba, Argentina.Through his sales experience, Paladini recognized that there were essential services and service levels missing from the processing industry. He co-founded a processing company that took an innovative approach to customer service and agent and merchant relationships. Today, he manages Cynergy Data's 250-strong staff, which services an 80,000 plus merchant portfolio and processes in excess of $12 billion in Visa and MasterCard volume annually. As the company continues innovating through technology, Paladini personally oversees the development and launching of new products. Paladini continues to call for self-regulation in the processing industry: at Cynergy, honesty and integrity have proven to be valuable vehicles to success.