BOOST PROFITS BY ACCEPTING CREDIT AND DEBIT CARDS

New York October 29, 2007—Americans love their plastic. These days, most people avoid carrying cash, relying instead on credit and debit cards. Bowling alleys therefore lose potential customers when they don’t accept credit or debit card payments. Even when they don’t lose potential customers, they lose out on higher sales. How so?

For starters, people tend to spend more when they’re paying with credit or debit cards. Think about all the ways a bowling alley can up-sell. While customers have to rent shoes and lanes, they don’t have to buy other services on offer. And they’re certainly not going to spend money on things like snacks and beverages if they bring just enough cash to cover their shoes and games.

Many movie theaters and amusement centers have started accepting plastic, and bowling alleys could better compete in the family entertainment market if they too accepted credit and debit cards.

“The bottom line is that credit card usage in our society is growing at breakneck speed,” says Marcelo Paladini, co-founder and CEO of Cynergy Data, a company that provides credit card and other payment solutions for businesses. “And that’s because consumers like the convenience—they don’t want to carry around a lot of cash.”

Some business owners forgo installing credit card machines because they mistakenly assume they’ll have to fork out exorbitant fees. A little bit of research can go a long way in these regards. By simply picking up the phone and calling a payment processor, business owners can learn a lot about the incentives. Cynergy Data, for instance, offers free 24/7 technical support, a free online accounting tool called Vimas, and a flexible funding solution that provides businesses up to $250,000.

Since its inception in 1995, Cynergy Data has expanded from a two-person operation to an industry leader boasting more than 200 innovative, service-oriented employees.

For more information about this subject, or to arrange an interview with Cynergy Data executives and/or managers, please call or e-mail Jessica Boylston-Fagonde: 800.933.0064 ext. 5148; jessicab@cynergydata.net. You can also visit www.cynergydata.com.

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