SALONS CAN KEEP UP SALES BY ACCEPTING NON-CASH PAYMENTS

New York April 28, 2008—It’s not uncommon these days to hear about economic downturns. Salons and beauty supply stores can help alleviate the financial pinch for customers by accepting credit cards and other forms of electronic payment.

By accepting credit cards (Visa/MasterCard, Discover, American Express), salons and supply stores would not only make it easier for customers to pay, but would also likely be able to up-sell more products and services to their customers.

Salon and beauty stores could also benefit from offering their clientele gift cards, which guarantee repeat business.

“With today’s economy in mind, businesses, especially those that provide luxury services, should be doing all they can to foster customer loyalty,” said Kelly Jaime, vice-president of sales for Cynergy Data. “The salon and beauty supply industry could boost sales and loyalty by taking all forms of non-cash transactions, including credit card and gift card payments.”

Some business owners forgo installing payment processing systems because they mistakenly assume they’ll have to fork out exorbitant fees. A little bit of research can go a long way in these regards. By simply picking up the phone and calling a payment processor, business owners can learn a lot about the incentives. Cynergy Data, for instance, offers free 24/7 technical support, a free online accounting tool called VIMAS Plus, and a flexible funding solution that provides businesses up to $250,000.

Since its inception in 1995, Cynergy Data has expanded from a two-person operation to an industry leader boasting more than 200 innovative, service-oriented employees.

For more information about this subject, or to arrange an interview with Cynergy Data executives and/or managers, please call or e-mail JessicaBoylston-Fagonde: 800.933.0064 ext. 5148; jessicab@cynergydata.net. You can also visit www.cynergydata.com.

Main Press Page